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Admiring the skyline of New York, New York
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Graphic Elements

Boîtes à outils

Designs, Logos, & Guidelines

This section highlights Visit The USA graphics and campaign visual identity. Type, color and graphic elements all work together to bring the campaign to life. Whenever creating campaign-branded materials, please consult these guidelines to ensure consistent usage of logos and campaign identity.

Visit The USA Standard Logo
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Visit The USA Standard Logo

The Visit The USA Standard Logo should be used for print assets.

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Visit The USA Special Use Logo
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Visit The USA Special Use Logo

The Visit The USA Special Use Logo should be used for digital assets....

The Visit The USA Special Use Logo should be used for digital assets.

Link to download 
Gotham Black Typography
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Gotham Typography

Gotham should be used across all asset types (digital banners, print,...

Gotham should be used across all asset types (digital banners, print, video etc.).

Headline Font Rules: Gotham Medium is used for the first part of the statement starting with “More than ...” and Gotham Bold Italic is used for the second half of the to emphasize the benefit. (LINK OUT TO MV DIGITAL DISPLAY BANNER FOR EXAMPLE)

Subhead or Supporting Copy Rules: Gotham Book is used for subhead and/or supporting copy.

If there is a tagline, in this case Experience it All, then that font-weight is Bold or Black depending on the visibility needed.

Link to asset